Q1 Media
Conventions
Conventions
Conventions of a media
product such as a film, video or music track can include the general categories
of its type of genre and style.
For example a film in the
thriller genre may use the conventions of voyeurism, distorted sounds,
montages, lightning strikes at night and dark, gloomy and shadowy locations.
In music such as hip hop
videos, there can be the conventions of success, life, following dreams and
getting what they want is a common example in modern hip hop. In music it is
also the beats and sounds which give its theme/ genre.
Conventions of our video:
Boca J – Lost in Tokyo
Black and white: This is the most obvious convention that our audience
will view as the whole video is in black and white. We have used this effect
because we thought that the filter would be interesting to the audience, as it
will provide a theme/ message of depression and adolescence, all the characters
being teenagers, who in common go through their phases.
Emotion: Emotion was one of our intended conventions to portray
in our video so that the target audience of teenagers to young adults. To
enable the audience to bond and understand emotion within our video, we have
used a black and white filter, like mentioned earlier, a life without colour.
Nature: This is one shot to show the convention of nature and
how humans treat it. In our video we have this mysterious character following
the other teenagers, watching their actions and trying to protect the nature. I
think that this relates to the advertisement I have produced by having elements
of nature and urbanisation with imagery of trees.
A screenshot showing diggers
clearing this area, as there are no plants where they are working, therefore
the result of destroying trees and plants. This screen
One of the characters
breaking a stick in slow motion onto a tree. This shows the carelessness of the
character as well as the emotions given off. To shoot this we wanted to use a
mid shot to show the action as well as the emotions of the character as he is
intending to break something. The action is viewed in slow motion so that we
can see the impact and detail of the stick breaking and pieces flying
everywhere.
Urbanisation: In our video we have elements of nature and how it is
treated. There is a similar pattern of use in urban environments as well. We
have used urban environments because it is now where people populate the most,
therefore providing a contrast of locations however reflectiveness on how they
are treated.
I think that some areas such
as the one in the image below can help to reflect how humans treat their
environments because this area is dirty and has graffiti over its surface,
which doesn’t seem like intended artwork.
Emotion: In our video we wanted to provide emotion so that our
audience can relate, understand and even relate to our video and the music
track. Particular emotions we wanted to provide were that of teenagers and
young adults during the stages of
Adolescence.
In this image below, is of
the mysterious character, behind help behind a fence as there is construction
site in work. I think that this particular close shot of the character and the
sign is a convention of emotion as we have an over the shoulder view of the
character reading the sign. The main words we can see are, “Warning” and “Keep
out”. I think that the fence can represent a sense and feeling of being trapped
and caged by society and the words to represent the thoughts of the characters
could be an ideal way of realising how the characters are feeling.
In this image the character
is blowing out smoke at the audience to block their view, so that they can mind
their own business type of attitude.
This shot shows the character
blowing out smoke in slow motion and it is then reversed to give an out of the
world illusion effect. This small segment of this clip can show emotion as they
are slowly exhaled and then they come back.
This screenshot could show
the convention of emotion. I think this because the character is stepping into
the mud, could signify being stuck in the mud, with what’s on their minds, how
they are feeling and that nothing is progressing and getting better.
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