Baran Sevinc Q1, Q2, Q3 &Q4

Q1 Media Conventions

Conventions

Conventions of a media product such as a film, video or music track can include the general categories of its type of genre and style.

For example a film in the thriller genre may use the conventions of voyeurism, distorted sounds, montages, lightning strikes at night and dark, gloomy and shadowy locations.

In music such as hip hop videos, there can be the conventions of success, life, following dreams and getting what they want is a common example in modern hip hop. In music it is also the beats and sounds which give its theme/ genre.

Conventions of our video: Boca J – Lost in Tokyo

Black and white: This is the most obvious convention that our audience will view as the whole video is in black and white. We have used this effect because we thought that the filter would be interesting to the audience, as it will provide a theme/ message of depression and adolescence, all the characters being teenagers, who in common go through their phases.

Emotion: Emotion was one of our intended conventions to portray in our video so that the target audience of teenagers to young adults. To enable the audience to bond and understand emotion within our video, we have used a black and white filter, like mentioned earlier, a life without colour.

Nature: This is one shot to show the convention of nature and how humans treat it. In our video we have this mysterious character following the other teenagers, watching their actions and trying to protect the nature. I think that this relates to the advertisement I have produced by having elements of nature and urbanisation with imagery of trees.

A screenshot showing diggers clearing this area, as there are no plants where they are working, therefore the result of destroying trees and plants. This screen

One of the characters breaking a stick in slow motion onto a tree. This shows the carelessness of the character as well as the emotions given off. To shoot this we wanted to use a mid shot to show the action as well as the emotions of the character as he is intending to break something. The action is viewed in slow motion so that we can see the impact and detail of the stick breaking and pieces flying everywhere.

Urbanisation: In our video we have elements of nature and how it is treated. There is a similar pattern of use in urban environments as well. We have used urban environments because it is now where people populate the most, therefore providing a contrast of locations however reflectiveness on how they are treated.

I think that some areas such as the one in the image below can help to reflect how humans treat their environments because this area is dirty and has graffiti over its surface, which doesn’t seem like intended artwork.

Emotion: In our video we wanted to provide emotion so that our audience can relate, understand and even relate to our video and the music track. Particular emotions we wanted to provide were that of teenagers and young adults during the stages of

Adolescence.

In this image below, is of the mysterious character, behind help behind a fence as there is construction site in work. I think that this particular close shot of the character and the sign is a convention of emotion as we have an over the shoulder view of the character reading the sign. The main words we can see are, “Warning” and “Keep out”. I think that the fence can represent a sense and feeling of being trapped and caged by society and the words to represent the thoughts of the characters could be an ideal way of realising how the characters are feeling.

In this image the character is blowing out smoke at the audience to block their view, so that they can mind their own business type of attitude.

This shot shows the character blowing out smoke in slow motion and it is then reversed to give an out of the world illusion effect. This small segment of this clip can show emotion as they are slowly exhaled and then they come back.

This screenshot could show the convention of emotion. I think this because the character is stepping into the mud, could signify being stuck in the mud, with what’s on their minds, how they are feeling and that nothing is progressing and getting better.

Q2: How effective is the combination of your main product and ancillary texts?

http://prezi.com/w1ybniguytuz/?utm_campaign=share&utm_medium=copy&rc=ex0share

Q3: What have you learned from your audience feedback? 

To answer this question, we had to create a short audio vox pop featuring people who had already seen our video; this included members from our own group, friends, other students etc. When interviewing each guest, we asked them a range of questions and recorded their answers. These questions included:

• What are your views on the Mise en Scene within our music video?
• Does our video follow mainstream conventions?
• How do you feel about the editing in our music video?
• Does the Mise en Scene fit with our music video and the song itself?
• Which one of our post production methods worked best and why?
• Do you think the black and white effect works well within our music video?
• What do you like best about the camera work?

We got very mixed answer from different individuals, below is the video that features our music video with the vox pop audio recording playing over the top so that you can hear both the questions asked, the answers given and also which guest gave which response.

Q4: How did you use new media technologies in the construction and research, planning and evaluation stages? 

To produce some of my work I used technology and software to create my products. The example provided in this blog post was created using easy and simple methods.

The advertisement: For the advertisement I used Adobe Photoshop to edit and add additional images to create an effect advertisement. To begin with the product I opened the image of the tree I found on the internet and opened it as a saved file. Once the image appeared I selected the filter at the top sections and found various filter effects and selected the posterized option. I then added images such as the KORELESS text by first creating it on a website and again opening it from a saved image file. Then using the arrow I moved it to the bottom right side of the image, to make it seem like it is part of the graffiti. I also adjusted its exposure to make it more eye catching.
I placed the song title of Lost in Tokyo at the top part of the tree by just inserting the text and choosing font styles and sizes.
I also added an image from the internet by saving the file as an image and opening it as another layer. I cropped the photo by eliminating the background, adjusting the angle to make the girl look like shes swinging on the tree.